
There has been a flurry of speculation this week (Engadget and Gizmodo both reporting the same story) regarding a possible new Nike+ device that works without the need for an iPod. Tentatively titled the “Nike+ SportsBand,” the device will negate the need for an iPod and will function instead by communication between the Nike+ chip (in or on the running shoe) and the SportsBand device. The new device, which appears to be a bracelet/watch, features a removable section that would connect to your computer after a run via a USB interface.
What the reports this week haven’t realized or reported is that this is actually an update or variation to the Nike Amp+ device that has already been released. Take a look at the prototype image below and compare against the existing Amp+ device, the interface console/button is exactly the same:
My personal view is that Nike most likely always envisioned the possibility of an Apple iPod-free device way before the Apple and Nike partnership. The obfuscation of Apple from the scenario obviously maximizes potential profit for Nike. What I hope will happen now however, is that Apple and Nike will continue to work together to build upon the success of Nike+ (in the Apple and Nike collaborative sense of the word) to develop a new Nike+ device that continues to be based around the Apple iPod Nano. My wishlist of features and improvements that I would like to see in the new Apple/Nike+ device will be listed in the near future in a separate post.


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