Interview with Nike’s Chris Shimojima

Nike+, Technology Add comments

Since 2006, Chris Shimojima has overseen Nike’s online business. E-consultancy.com had an opportunity to sit down with Chris and ask some questions during ChannelAdvisor’s Catalyst Conference. Most interesting to me were the questions Chris answered about how Flash heavy the Nike sites are.

“There are some limitations [to Flash], absolutely. We are looking at the whole execution of it. We got a little bit too technology oriented without really thinking about the other collateral benefits or disadvantages with Flash.”

Scott and I have frequently said to each other the Nike+ site is a lot prettier than it is functional. It’s good to hear that Nike is aware of this and is considering making some changes.

You can read the whole interview here.

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