The New Balance LOVE/hate campaign has begun, and it’s even better than I thought it would be. Very clever ads, in my opinion. As is common nowadays, New Balance is attempting to take their campaign viral by posting the videos on YouTube. Below are my favorite ads from the campaign.

LOVE/hate Rain: “. . . nothing spices up a relationship like a hot, sweaty, make-up run.”

LOVE/hate Bench: “You broke up with running last week, and now you see running everywhere, looking really, really good.”

See the other LOVE/hate videos at YouTube.