
Business Wire is reporting that major exercise equipment manufacturers such as Life Fitness, Precor, Star Trac and Technogym are going to incorporate Nike+ into their gym equipment this summer.
Gym members will easily be able to track workouts on cardio equipment like treadmills, ellipticals, stationary bikes and stair climbers using Nike+ technology.
“The Nike + iPod experience revolutionized running. Now we’re revolutionizing the gym cardio experience,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category Management. “We’re enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of www.nikeplus.com. It’s a groundbreaking tool for people who want to maximize their workouts.”
March 4th, 2008 at 1:35 pm
That will be pretty cool. I would think they might be selling iPod nanos at these fitness clubs or even having docking stations to upload data. Maybe nano rentals or units to borrow? There would certainly have to be a bring your own earbuds policy.
March 4th, 2008 at 3:12 pm
It would be great if they could expand it to the weight equipment also. Number of reps, weight lifted etc.